Helping global
technology brands and local SMEs grow through effective distribution
strategies and a strong community ecosystem
I’m Faiz Naufal, a GTM and Channel Strategy manager with over 9 years of experience driving growth for global tech giants like HONOR, ZTE, and nubia. Beyond the corporate boardroom, I am a community architect—founding hubs like Bekasi Coffee & Connect to bridge the gap between big-scale strategy and local SME empowerment. I believe that true business growth happens where strategic distribution meets authentic human connection
Hi, I’m Faiz!
All About Me
I’ve spent the last 9 years navigating the fast-paced world of global tech brands, building Go-To-Market strategies for names like HONOR and ZTE. But if you ask me what really gets me excited, it’s not just the numbers—it’s the connections.
I’m a firm believer that the best business deals happen over a good cup of coffee. That’s why I started Bekasi Coffee & Connect and Garut Connect. I love bridging the gap between high-level corporate strategy and the grit of local SMEs.
When I’m not 'brewing' new business ideas or writing my next e-book, you’ll find me hanging out with my wife and two kids, or active in my local community. I’m here to help brands grow, communities thrive, and entrepreneurs turn their 'side-hustle' into a real business.
Let’s grab a coffee and make things happen!
Portfolio: GTM & Channel Strategy
Architected end-to-end launch strategies for global tech giants to ensure every product hits the ground running. For the HONOR H400 series, I led the team to achieve over 100% of sales targets within the very first month by synchronizing product, marketing, and channel teams for peak execution
GTM Leadership
1
Driven by a focus on digital dominance and P&L ownership. I successfully propelled nubia products to the #1 ranking on Shop| Tokopedia in unit sold & GMV during 12.12 campaign and secured Rank 1 in units sold during major campaigns like Lazada 7.7 for Infinix proving that data-driven positioning leads to real revenue growth
Commercial Growth
2
Specialized in scaling physical distribution and retail footprints across Indonesia. By implementing rigorous retail execution and targeted training, I surged field force productivity by 72% and increased market share from 18% to 25% for managed merchant sectors
Channel Expansion
3
Beyond corporate metrics, I build collaborative hubs like Bekasi Coffee & Connect & Garut Connect. My mission is to connect local businesses, creators, and talent, fostering regional economic empowerment through strategic networking and mentorship—usually over a great cup of coffee.
Ecosystem Building
4
Community Hub
Bekasi Coffee & Connect
I initiated this dynamic hub to bridge the gap between local entrepreneurs, creators, and professionals in Bekasi. Since our launch in February 2026, we’ve hosted impactful gatherings and strategic workshops. It’s about more than just networking; it’s about regional economic empowerment (bekasiconnect.com)
Garut Connect
Expanding the mission to my roots, I founded Garut Connect to foster a thriving network of business owners and professionals in the region. Inaugurated at Cawene Coffee in March 2026, this community focuses on authentic collaboration and shared growth. We are building a space where local potential meets strategic opportunity through the simple act of "ngopi"
TechKawan
As a GTM strategist, I launched TechKawan—a specialized media program under the BCC umbrella. We don’t just review gadgets; we analyze them through a market-strategy lens, exploring supply chain trends and market impacts. It’s where my passion for technology meets my professional expertise in channel growth and consumer electronics
The Vision: Collaborative Ecosystems
I believe that the most sustainable growth comes from "Strategic Empathy"—building systems that prioritize relationships over high-pressure sales. My vision is to create collaborative ecosystems like Y2F.Media and Bekasi Coffee and Connect that empower the next generation of talent. By connecting the dots between big-brand strategy and local grit, we can all scale effectively together.
Faiz provided the strategic clarity I was looking for. He helped me realize that a successful business isn't just about the owner—it's about a strong foundation and a cohesive team. I now have a clear to-do list and a renewed sense of confidence to achieve my business goals.
Muhammad Sarifin - Trainer, Mentor, T&D Practitioner
Running a business on instinct alone was overwhelming until I had a session with Faiz. He provided a 'helicopter view' that helped me see beyond the daily grind. The biggest breakthrough was realizing the necessity of structured annual and quarterly planning. Faiz doesn't just share stories; he provides the strategic foundation SMEs need to actually scale.
Oka Zainal - SMEs Pioneer & Advocat in Yogyakarta
Beyond expectations. Faiz has a remarkable ability to analyze a brand quickly and accurately. He turned our uncertainty into a clear plan of action, giving KelanaKids both the strategy and the courage to move forward. If you're looking for a mentor who truly 'gets' your business, Faiz is the one.
Putri - KelanaKids Owner's
Faiz gets straight to the point. He helped us identify our core problems and, more importantly, how to execute the solutions technically. His insights on business scaling and strategic opportunities have completely broadened our horizons. DigiRock is the partner you need to take your business to the next level.